The TechBoost Program supports the growth and development of small businesses in Windsor-Essex by providing affordable training in information technology tools and products for business.
We understand that running a small business is a 24/7 type of job, so spending time trying to choose the right technology solution or learning how to use a new kind of software for your company can be daunting. We want to help.
We’re offering a series of workshops, offered multiple times and in multiple regions in Windsor-Essex over the course of 2018 that touch on various topics related to implementing technology into your small business. This includes tools for marketing, organization, finance, sales and productivity.
I want to thank you again for the TechBoost Program. I had the opportunity to attend a few of the sessions. I would have attended all of them if my schedule had allowed it. All of the speakers were wonderful. The classes were very engaging and having the opportunity to ask questions during the presentations, rather than waiting until the end, was extremely helpful. I was able to clear up issues that had plagued me and stopped me from moving forward on the specific topic. The instructors made it very easy for us to apply the knowledge we gained into our specific businesses. I sincerely hope this program continues. I have (and will continue to) refer the TechBoost program to small business owners in our area! Thank you.
– Leigh Hello, Owner, The Cabinet Studio
After participating in three recent workshops, Facebook Marketing for Business, Making Instagram Work for Your Business and Working Smarter in the Cloud, I feel very empowered and have begun applying many of the techniques presented in each of the workshops. The presentations examined the technological challenges faced by small business and were able to offer resources to help boost my technology knowledge.
– Linda Hall, Beekeeper
I am very pleased with the sessions I participated in - topics ranging from social media to POS systems and accounting software. The presenters were great. They were clearly subject matter experts with well-prepared presentations and the ability to respond to various questions from the participants.I liked how the information was tailored to new and small businesses. There were many actionable elements I was able to take away to further my business. I really appreciated your great coordination of these classes and quick response to emails. Overall, this program was well run and very professional. Thank you!
– Jen Desjardins, Owner, GL Heritage Brewing Company
I recently attended three of the workshops offered through the TechBoost Program. The presentations were very informative, well presented and professional, offering new insight to social media and website usage. I would highly recommend the program for future consideration to anyone struggling with any of these topics. It was time well spent.
– Bonnie Deslippe, Administrator, Gibson Art Gallery
We had signed up for several of the TechBoost workshops. The workshops were designed to support growth in all areas of our business. Each was led professionally and communicated to all levels of learning. For those of us that were beginners to more advanced felt welcomed to ask questions and the instructors were highly capable of getting us to understand and implement what we learned. Rebecca especially was excellent to deal with. During one of our workshops, the instructor was ill and Rebecca jumped in and lead the class supremely well. Her love of leading was evident. It showed in her enthusiasm, thoroughness and you could see she knew her information well. Following one of the Instagram workshops, we were able to implement the techniques taught and were able to grow our Instagram following by 40% of good quality followers within one week. Thank you, for your professionalism and wisdom to get our business momentum going. We look forward to taking more of your workshops in the future.
– Brenda Hyman, Owner, Exquisite Gastronomy
I am so grateful for the opportunity to have attended a couple of TechBoost's amazing workshops at a price (free) that fits my minimal budget. As an artist trying to build my small business, the information and support provided by TechBoost instructors was both valuable and applicable to growing my business. Social media and website marketing is overwhelming to me and both instructors shared the information in a way that I could understand. I built a website quite a few months ago that has just been sitting on the web doing nothing because I didn't know what the next step was. Thanks to TechBoost, I now have tools and a plan to get my business "out there." Thank you TechBoost for recognizing the needs of small businesses in our community and hope there will be more workshops to attend in the future.
– Terra Koop, Visual Artist
I was fortunate to come across the Working Smarter in the Cloud workshop last week and I left there so empowered! I enjoyed the information I received about all the apps that are available to us as small business owners. Being a brand-new business owner and having access to this information will help me get on the right path from the beginning. The ladies who taught the workshop were friendly, knowledgeable and so eager to share all of their information. I felt very blessed having found this workshop by chance and I hope there are more in the future, I will definitely come out and educate myself.
– Sylvie Stevenson, Traumatic Incident Reduction (T.I.R) Facilitator
Understanding Hardware and Software Solutions
Do you need help understanding the available hardware and software solutions that would improve your business processes? Do you have a working business process but want to see if there’s a more efficient way to accomplish similar or better results? This workshop is for owners or employees of small business to increase their understanding of the types of hardware and software solutions that small businesses use to create, manage, and improve the way their businesses work.
Simple and Effective Websites for Small Business
Do you need to create a website for your business, but not sure what platform or service to use? Have you heard about WordPress, or even tried it and feel overwhelmed by what’s involved? Do you have an out-of-date website and want to update it with a fresh and elegant design? This workshop will help you to determine what you want a website to do for your business. It will also explore the options to build it yourself or to engage professionals.
So, Your Small Business Has a Website – What's Next?
Congratulations! You've conquered the first step in your digital marketing journey and have setup your small business with a well-designed website, so what’s the next step? Driving traffic to your website and tracking where that traffic comes from of course! In “So, Your Small Business Has a Website – What’s Next?”, we’ll walk through how to drive traffic to your website using search engine optimization, Google My Business and Google Ads as well as how to setup success tracking software such as Google Analytics and Google Search Console.
Cyber Security for Small Business
Do you worry that your business is not as secure as it could be? Do you need to hire a security consultant and want to know what to ask for? Do you want to be prepared in the event of a security breach? By the end of this workshop, you’ll understand what parts of your business you need to protect, what are the risks and and threats, and how to identify and monitor tools to address these threats. You’ll come away with some steps you can take to make your business more secure.
Office Automation with Google Apps
Do you need a more efficient and affordable way to manage your business’s files, calendar, and customers? Do you need flexible tools to collaborate with your team in real-time? Do you want to be able to access your company’s tools and data anywhere, anytime and on any device? This workshop, part of the TechBoost Program, is for owners or employees of small business who want to know what G-Suite is, what tools and products are available and ways you can utilize the best ones to automate and enhance your business processes.
TechBoost: Working Smarter in the Cloud
Straight Outta the Cloud! Update your numbers, log your inventory, track your staff hours, pay your bills and so much more. Cloud systems are rapidly expanding and giving small business owners back their time to work ON their business and NOT IN their business. By the end of this workshop, participants will understand what the tech world has to offer not only their accounting but apps and integrations that are game changers for small business owners.
Facebook Marketing Masterclass
Not sure what to be posting on Facebook? Or further… How to create that content? Looking for an easy way to find clients online? We'll cover how to create a Facebook account, page, event and more and discuss different types of content, specific tips for creating high-quality content, and how to focus your content around engagement.
Making Instagram Work for your Business
According to Instagram Business, there are over 25 million business profiles on Instagram worldwide. Are you one of them? Many Instagram users use the platform as a way to keep tabs on their favourite brands and companies. By the end of this workshop, participants will understand how Instagram can help accomplish business goals, have created an Instagram profile and uploaded their first post and story.
Selling Online with Shopify
Websites such as emarketer.com are saying that eCommerce sales will hit $4 trillion dollars by 2020. Small businesses simply can't rely on their local communities alone to support or grow their businesses. If you're selling products, you need to be online. Good news is, tools like Shopify make it easy and fun too! By the end of this workshop, you'll have your Shopify account set up and know how to choose a theme, customize your theme, add products and manage shipping.
Email Marketing with Mailchimp
Email marketing is a great way to speak to your existing customers. In this workshop, part of the TechBoost Program, we’ll discuss why email marketing is important and learn how to create a email sign-up form, manage a subscriber list, design email campaigns and send automated emails.
In Partnership With
Some questions you might have…
Who is TechBoost for?
TechBoost is a program designed for owners and employees of small businesses who need help making their business more efficient and profitable using technology. According to the Business Development Bank of Canada, “Upgrading or incorporating new technology is one of the fastest ways to stimulate growth and make your business more competitive.”
TechBoost is designed to help business owners and employees who are familiar with computers and some technology, but want to boost their knowledge and take advantage of the newest products and offerings.
TechBoost is for you if:
- You have or work for an existing business or a business just starting up
- You are comfortable using computer programs and the Internet
- You are curious and open to trying new things to help your business thrive
- You are willing to invest your time in practicing new technology skills
Why did we create TechBoost?
With the generous financial support of a Prosperity Grant, provided by Libro Credit Union, we created the TechBoost Program to address our mission and mandate here at Hackforge. Hackforge is technology enthusiasts growing the tech capabilities of our region by creating connections and learning together. The TechBoost Program will improve the regional economic development knowledge and capacity of residents, business and organizations by encouraging knowledge sharing between our region’s technology experts and small businesses.
I’m interested in TechBoost but I’m not sure if I’m right person to attend?
TechBoost is open to anyone who owns or works for a small business that wants to boost their skills in technology. We also welcome artists, students, and freelancers. If you’ve heard about the program and you are interested in taking a workshop, please do! All of our instructors are available to answer any and all questions you might have.
What can I expect from a TechBoost workshop?
When you attend a TechBoost workshop, expect to be taught new knowledge and skills alongside 5-20 other participants at differing skill levels. Our instructors will present information through slide presentations and demonstrations and may ask the group to participate in group or individual activities or exercises. The workshop will be a casual environment where questions and collaboration is encouraged. You’ll also have the opportunity to share your feedback on the quality of the workshop so we can make improvements to the program.
What’s the level of commitment required?
There is no commitment required! You can take as few or as many workshops as you like.
What do I need to bring?
While not absolutely required, we recommend bringing a laptop computer or tablet, a charger cord and a notepad and pen for taking notes to make the most of your learning experience. We will provide the internet connection for you. Please check our Eventbrite listings for specific materials required for each workshop.
I might want to send an employee to a workshop in my place. Is my registration transferable?
Yes, your registration is transferable.
Please send us an email at email@example.com to indicate who will be attending in your place and we’ll take care of the rest.
TechBoost Program Coordinator